Since Tropicana Frutz is like no other soft drink, we treated it like a Boss; By a direct sampling activation program targeting only selective managers, directors and CEOs all over Egypt.
A group of research enthusiasts unleashing growth potential to their clients through actionable Living Research.They used to be called Platform Group and were actually known with one of their companies: IRS. Awe, is how we helped name it, grew to a collaborative team of more than 350 resources covering MENA region with 3 up and running offices in Egypt, UAE, and Tunisia.This needed a new fresh story and positioning exercise followed by a dominant brand identity program as they expand into the region.
We wish you had seen Tabali before we rebranded them! Tabali had a greenish look and feel with an irrelevant identity in place. They came in for a complete rebranding program, started off by creating a new brand story followed by a tailor-made identity system covering all touch points to include photography style and interior mood board.
Al Ain FC is a football club based in the Abu Dhabi, UAE. Al Ain FC wanted to trigger a football tournament in the glorious football stadium Hazaa Bin Zayed for children under 17 years old in an attempt to become gradually an international tournament like the champions league. This is where the story started to name the tournament HBZ U17, after the name of the stadium, with a bespoke branding system for all brand touch points.