Engagement Hive Back

Sally Ghally

Engagement Leader

brand story told through concise designs made branding Sally’s passion, eventually earning her an award for the Egyptian Tourist Authority ‘Egypt’ Logo.

She later discovered a new form of story telling in the exciting world of ‘Brand Experience’, and believes that the most memorable brands are not only the ones that have a story to tell, but an experience to live.

Her portfolio reflects the spectrum within her personality and her ability to tap into different states of mind, conveying messages that conform to the diverse needs of clients. By treating communication as entertainment, she distinguished herself from the rest in the field of advertising experience.

She has been in advertising for over 15 years, starting as a branding and graphic designer, working her way up to a senior art director through her 7 year experience in JWT.

This gave her the chance to work with a wide variety of prestigious local and multinational clients such as the Egyptian Tourism Authority, Vodafone, EgyptAir, CIB, Nokia, Nestlé, Red Bull, Bayer, Juhayna and Unilever.

Yasmine El Tazi

Engagement Manager

Yasmine is a fresh graduate who majored in financing and minored in marketing, and who’s new to the marketing and branding field. She’s as enthusiastic about it as she is about life – and that is a whole lot of enthusiasm! Yasmine is not only a brain box, but she’s also modeled and is an award winning handball player! When she’s not playing handball, she also does volunteer work for Ibtisama – an organization dedicated to bettering the lives of people with special needs.

With her thirst for life, she’s a great asset to the team.

Neemat Ezzo

Engagement Manager

Neemat is a digital marketing specialist with a broad experience in social media strategic planning and management. From an extensive knowledge in building fans relationships, to engaging with key influencers and leading online communities, Neemat is a YouTube certified in Audience Growth, who has the ability to successfully market creative online content.

Before joining The Brand Bees, Neemat worked for QSoft Holding, as a Marketing Executive, where she planned and managed social media marketing campaigns and day-to-day activities, writing briefs and reviewing copywriting for lots of online shows such as Zee3 Mawhbtak sponsored by Cocacola and Mobinil.

Neemat is also a certified graphic designer with highly creative skills and an excellent eye for visual detail and design. She worked on designing thumbnails and end frames for Youtube videos, in addition to the development of interactive designs for online platforms.

Joey Maher

Engagement Manager

Joey is a graduate of the British University in Egypt, double majoring in Marketing and Advertising. He found his interests lay in working in digital marketing. Joey started his journey at Nineteen84 management and learned how to use social media to tell brand stories. Cairokee was Joey’s first account to work on, he gained a lot of experience from doing live coverage for their concerts and interacting with their loyal fans. Then the responsibilities got bigger and he started working on food brands like buffalo burger and malls like Emerald Empire and Arkan mall.

Joey also worked with Nineteen84 in the field of events management by participating in two big night events in Gouna like Sharam Jey and Tinnie Tempah. Joey’s always ready to work on different things in order to learn, develop and get new experience.

Amir El Sherei

Content Manager

Known for his creativity and passion for music, Amir’s professional goal was to work in the creative field. After graduating with a major in mass communication, he worked as a copywriter in Connect Advertising Agency. unfortunately, he had to leave to serve his army duty. However, that did not stop him from pursuing his career.He was hired part-time (during army) in MI7 Advertising Agency where he worked as a copywriter, then eventually hired him full-time and was given the chance to work on brands like KFC, Etisalat, Sodic and Hardee’s.


Mohannad Baig

Social Branding Executive, Dubai

Trilingual Mohannad is known to be energetic and always on the hunt for opportunities. He’s worked in advertising for two years in Dubai, and gained a solid foundation in branding and marketing. Some of the brands that he’s worked on are Nestle, Nescafe, Pantene & Head & Shoulders.

Having a hint of OCD, Mohannad always makes sure to note down any new ideas that cross his mind for safe keeping. Mohannad brings a lot of diversity to the team and being half Egyptian and half Pakistani, enables him to adapt and understand cultures and trends much faster than your average Joe.

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