Founder & Managing Director
Osman is a pioneer in the branding industry in the Middle East & North Africa (MENA) region with a career that features a diverse background in marketing communications and strategic corporate brand building. Osman has built and nurtured both local and international brands from their inception – these include PEPSICO, Vodafone, EFG Hermes, Rashidy Al Mizan, KIA Motors, Iwan Real Estate, Oriental Weavers, Mercedes Benz & many others.
During his time in BBDO, PEPSI won accolades for the best TV campaign both regionally in New York. He also picked up the “Best Practice Award” for Vodafone’s UEFA Champions League brand activation.
Osman believes in telling your brand’s story – from inception to maturity – by building and growing its DNA.
Raïd Gamal Eldin
Raïd – who has 18 years of solid experience in sales, business development and management consultancy – is multitalented and has one particular outstanding ability: his knack in being able to sell, sell, sell! A salesman by nature, Raïd’s career has led him to work with a variety of companies and multinationals, helping them deliver an all-inclusive brand experience and reach their target market. Raïd has notably worked in some of the top Fortune 100 Fast Moving Consumer Goods Companies such as Philip Morris, Kraft and Coca Cola. He’s also consulted for a wide-range of industries including retail, healthcare, manufacturing and chemicals.
Along with his repertoire of extensive commercial experience, Raïd is also an HR specialist, as well as being a certified master trainer, lead facilitator, behavior analyst and personal coach. Raïd is multilingual, thanks to having grown up in countries across the African continent and has globe trotted extensively, allowing him a multicultural work ethic that brings innovative approaches to his business.
Raïd believes that with a firm branding base, you’re sold!
Mohamed Al Suwaidi
Mohamed is the incarnation of T.E Lawrence’s quote, “All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible”. He is best described as the leader who can do anything and has an insatiable appetite for excellence.
He started his career in the banking sector where he was acknowledged as a prodigious member in the finance team. The challenge not being enough for him, he then moved on to the stock market sector as a portfolio manager where he received numerous awards and later ventured into the F&B business where he finally found his true calling. He utilizes his visionary attitude into manifesting excellent projects that sets a benchmark in the market.
Traveling is a priceless experience for Mohamed where he learns and broadens his mind by exploring life, culture, food, art, nature and human behavior. So his journey is never over.
Mohamed believes that with optimism, a friendly attitude, savvy money management, and natural charisma, any venture can be a success.